2026 Customer Survey
As we read through the responses to this year’s customer survey, there is much to be happy about. Above all, it’s wonderful to hear how our customers experience working with us at Aranya. They talk about colleagues who go the extra mile, about feeling secure, and about the value of having someone to turn to who understands their business needs. This means a lot to us, because that’s exactly how we want our customers to feel when working with us.
This year’s results also give us reason to be proud. Our NPS, which measures how likely customers are to recommend us to others, has increased from 66 to 68. That’s above our target of 50 and the survey’s benchmark of 19. Of the customers who responded, 73 percent rate their willingness to recommend us as a nine or ten out of ten, and 93 percent rate their overall satisfaction as a four or five out of five.
A partnership that feels good in everyday life
Trust is built through daily interaction. A client may need help with an urgent matter, want to discuss strategic issues regarding their network, or need someone to bounce a decision off of. In all of these situations, we want to be easy to reach out to. That’s why we’re particularly pleased with the ratings for our collaboration with our account managers, which scored 4.8 out of 5, and for our availability, which scored 4.7. The ease of doing business with us received a rating of 4.6 out of 5.
The comments give us a clearer picture of what lies behind the ratings. Customers highlight both the expertise and the personal touch, describing salespeople and consultants as attentive listeners who try to understand what the business actually needs. Two of the responses capture this particularly well:
“We’re treated professionally and feel confident that Aranya is handling its responsibilities well.”
“Knowledgeable technicians. Good salespeople who understand our business needs and don’t try to sell us more than we need.”
Reading those words makes us proud of our colleagues. Taking the time to listen and suggest a solution that fits the customer’s situation is an important part of their work. It’s nice to see that this is also reflected in how our customers perceive us.
The survey also shows that the ease of being a customer has the strongest correlation with the willingness to recommend us. This gives us a clear direction moving forward. We want to continue making it easy to get in touch and receive help, and to nurture the personal relationships that our customers value.
What We’re Taking Forward
We’re also taking note of the areas that aren’t working as smoothly. Among the responses are requests for simpler invoice management and more active engagement from us in our customer relationships. The feedback regarding the customer portal shows that we need to be clearer about how it can help customers and how they can access it.
That’s valuable feedback. Even when the overall picture is positive, we need to understand where there are issues that cause friction in day-to-day operations. Customer feedback helps us identify areas where we need to continue working to improve our collaboration.
We would like to extend our heartfelt thanks to all our customers who took the time to respond—both for their kind words and for their honesty about areas where we can improve. We are pleased with this year’s results and grateful for the trust our customers have placed in us to continue being a part of their daily lives.
The results are from Aranya’s customer satisfaction survey conducted in October 2026. Customer quotes are presented anonymously. The benchmark figure is taken from the survey’s benchmark data.
